ÍON-S
ÍON-s is a Brazilian brand that arises from the belief in clean beauty, which respects and values its consumers in all spheres. Through science and technology, combined with artisanal craftsmanship, it brings new solutions to the market in clean beauty, based on sustainability and well-being: bar cosmetics formulated to be gentle on the environment and with ingredients that are more compatible with our skin.
For the construction and conceptualization of the symbols present in ÍON-S's visual identity, a profound reflection was carried out on the brand's principles, values, essences, and how-to. When we combine the appreciation of science with its name, which directly alludes to chemistry, we immediately think of atomic structures and their various potential visual representations. In addition to that, we also brought the representation of chemical molecules; and at this point, we focus heavily on circular forms, drawing from semiotics, which allude to unity, movement, and expansion – words that, in turn, make perfect sense when we think about atomic structures. To bring a touch of the organic present in artisanal craftsmanship, a texture was developed based on the fluid movements and shapes found in bar production, designed while observing various soap-making processes.
The logo conveys elegance and modernity, with the tilted "O" alluding to the conceptualization of the project, representing atoms and molecules. Along with the graphic accessories and a color palette that combines neutral, vibrant, and pastel tones, it forms the perfect combination of minimalism, flexibility, and the 'wow' factor.
Motion – Alexandre Beltamini
